Illustration — not the actual product

THIS · Vegan mince

THIS Isn't Beef Mince

Chilled soya mince that browns in the pan like beef — built for bolognese, chilli and cottage pie.

Swap it for beef mince

View product at this.co

Marked suitable for vegans on this.co — checked September 2026.

The lowdown

THIS makes its beef-style mince from soya protein, with added iron and vitamin B12. Because it's chilled rather than frozen, it browns and caramelises in the pan — exactly what you want at the start of a ragù or chilli.

How to cook it

Pan-fry from chilled in 1 tbsp oil over a medium heat for 8 minutes, stirring frequently (brand guidance).

Always follow the instructions on your pack and make sure it's piping hot before serving.

Best for

Nutrition

Protein
17.2g per 100g

Source: the brand's product page, September 2026. Recipes change — check the pack for full nutrition and allergen information.

Put it to work

Recipe · Burgers + Mince

Double Vegan Smash Burgers

Thin, crusty, lacy-edged patties stacked double with melty cheese and a tangy burger sauce.

27 min · Serves 4 · Easy

Recipe · Mince

Rich Vegan Spaghetti Bolognese

A slow-simmered, deeply savoury ragù made with vegan mince — midweek-easy, Sunday-good.

1 hr · Serves 4 · Easy

Recipe · Mince

Smoky Chilli Non Carne

A big pot of smoky, beefy-style chilli with kidney beans and a hint of dark chocolate.

55 min · Serves 4 · Easy

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